Tag Archives: advertisement

On the table, 7/28

Today I got to volunteer for a couple of hours at the Boys and Girls Club.  It was really awesome!  Those girls totally schooled me on playing pool!  They also, sadly, were out of ping-pong balls, so I’m going to donate some this week.  If you find yourself taking old board games to Goodwill, take them to your local youth club instead.

I have lots of stuff for you this week!  Here it goes:

Read more:

  • Christie Thompson at Ms. Blog argues that the new ads not only condescendingly argue that “strong women douche” (while adding to the tradition that vaginas are dirty), but also essentialize women by using racial stereotypes.
  • At AdWeek, Stan Richards explains Summer’s Eve’s defense: “After listening to thousands of women say they want straight-talk and lighthearted communication on a historically-uncomfortable topic, Summer’s Eve gave us license to be bold, irreverent and celebratory across a multitude of mediums and to different audiences….” [Read the rest of Tim Nudd’s article here.] 
  • Nudd later reported that in light of bad press, the company decided to pull the online videos: “Richards PR executive Stacie Barnett told Adweek that the criticism had begun to overshadow the message and goal of the larger campaign—to educate women about their anatomy and break down taboos in talking about it—and that the online videos had to go….” [Read on]


  • Slut Walks
Slut Walk London

Read more:

  • Raymond Kwan at York Univesity’s student paper Excalibur describes how a Toronto cop told a group of college students women could deter rape by not dressing like a slut.
  • Needless to say, women have responded in droves in the form of Slut Walks – a march to decalre women’s “constitutional right to a freedom of expression and a freedom of assembly,” according to Slut Walk Toronto.com.
  • The movement has even expanded transnationally – making a profound impact in India says Nikita Garia at The Wall Street Journal.
  • Some feminists, however, have responded questionably.  Rebecca Traister at the NY Times makes a great argument: “To object to these ugly characterizations is right and righteous. But to do so while dressed in what look like sexy stewardess Halloween costumes seems less like victory than capitulation (linguistic and sartorial) to what society already expects of its young women. Scantily clad marching seems weirdly blind to the race, class and body-image issues that usually (rightly) obsess young feminists and seems inhospitable to scads of women who, for various reasons, might not feel it logical or comfortable to express their revulsion at victim-blaming by donning bustiers. So while the mission of SlutWalks is crucial, the package is confusing and leaves young feminists open to the very kinds of attacks they are battling….” [Read on]


The U.S. Department of Health and Human Services has a battery of tests and evaluations to go through before it will again allow gay men to donate blood. As midsummer shortages hit the nation’s blood supply, BBJ health care reporter Julie Donnelly writes that the process should proceed expeditiously.  [Read more here.]


See the video here, or read the transcript below.

“Every empire in history has either failed or faltered, but for some reason – be it our arrogance, our hubris, or our nationalism disguised as patriotism – we turn a blind eye to the growing chasm between the have gots and the have nots. One percent of the population owning and controlling more wealth than ninety percent of Americans, is both dangerous and unsustainable.  At the heart of the problem is political cowardice….” [Read on]


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Gender, Shopping, and Thanksgiving

Before I begin, I wanted to give a shout-out to Small Business Saturday.  Although I’m not encouraging you to buy anything for anyone, you might consider buying something from a small business this year.  Consider your local townies, OR nationally organized small businesses, such as Etsy.

Wouldn’t it be great if every day of this week could be a different shopping day?  Wednesday – buy local/organic food day, Thursday- Thanksgiving, Black Friday, Small-Business Saturday, Used/Vintage Sunday, Fair Trade Monday.  Let’s make it happen people!


Back to Thanksgiving – Why’s it always gotta be a mom’s job to cook?  And clean?  And buy the damn presents?  Give some ladies a break.

Sociological Images posted an enlightening ad yesterday highlighting the gendering of Thanksgiving-themed cooking and cleaning in advertisements.  Check it out.  The text reads: “When you need a hand with holiday entertaining,” and shows a mom happily juggling her responsibilities as hostess, cook and cleaner.

Lisa Wade aptly pointed out, “But apparently those extra hands do not include kids and adult men (of course, those can’t be sold, so why would Bed, Bath, and Beyond bother).”


And this was just too coincidentally good to not re-post.

In her article, “Gender Inequality in the Macy’s Thanksgiving Day Parade,” Huffington Post writer Lilly Blau explains gender discrimination in the US’s most famous parade:

See, no women!

On November 10 of this year, Lynnette Long, president of Equal Visibility Everywhere–a not-for-profit charmingly acronymed EVE–published a blog on the astounding under-representation of female characters among the Macy’s parade balloons.

For a few key feminists, despite the holiday, it was a call to action.

In the 84-year, 129-character history of the parade, only 10 female characters have ever sailed down the avenues.

[Here are the 10 female character balloons Macy’s has already introduced: Olive Oyl, Raggedy Ann, Betty Boop, Sky Dancer, Petunia Pig, Cassie from Dragon Tales, JoJo the Clown, Dora the Explorer, Hello Kitty, and Abby Cadabby.]

“Parade balloons are not a trivial issue,” said Long. “Every year millions of young girls eagerly attend Macy’s and other parades, only to look up and see nothing but male characters float by.”

Long concluded with a latent call for action: “Hopefully, one day, the parade skies of the United States will be filled with an equal number of male and female characters.”

EVE has created a petition to bring gender equality to the famous parade by 2012.  AND you can go to EVE’s website to vote for your favorite female balloons.  The leading lady is, of course, Purdue’s own Amelia Earhart.  I’m actually more partial to Miss Piggy and Wonder Woman.

So far EVE has flown the Amelia Earhart balloon in Indiana and Iowa – holla, Louisa!

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