Tag Archives: liquor

Drinks, Masculinity, and Sexuality

Jesus Christ, who knew that sodas were now being segregated by sex and gender?  I mean, I’ve always heard about alcoholic drinks being divided by gender (and sexuality for men) and have always hated the assumption that drinks were weaker and therefore more feminine based on sugar content and color.

On this thread, men not only argue that appletinis are for girls and Guinness is for boys, but go even further by arguing what shots are considered “girly” and what mixed drinks “manly,” regardless of the drink’s effect on your blood alcohol level.

This gender and sexuality binary is perpetuated in pop culture.  Case in point – Scrubs:

But now things are reverting back to the Stone Age, i.e. the 1970s and before.

Here’s the new commercial for Dr. Pepper 10, with the tagline, “Not for Women”:

As long as I’ve been keeping track, Dos Equis ads have always been marketed towards men, but here’s a new one comparing women to wild animals and men to hunters, with commentary from Jezebel:

And here’s an ad for Imperial whiskey from 1975, with the slogan, “Every man should have his own.”  Obviously talking about more than just liquor…

I don’t really know what to make of this.  At what age do drinks become gendered?  Are grape juice boxes more masculine than apple ones?  And is Dr. Pepper’s new tagline working, for a drink that I’ve always considered gender-neutral?

1 Comment

Filed under Uncategorized