I have sad news. Maybe you’ve already heard (I don’t have cable), Skechers has butt-toning Shape-ups for young girls…
When questioned about the implications of their product, President of Skechers Leonard Armato responded by comparing the product to the First Lady’s Let’s Move campaign (which is gender-neutral and doesn’t suggest children buy anything).
As Amy Robertson commented on Augusta Christenson’s article about the shoes:
01:12 PM on 5/13/2011
I sell shoes in retail, and have young ladies come in and try on different types of toning shoes constantly. The majority of them are overweight and think that these shoes are going to help them lose weight. In reality, these ladies could spend the same amount or less on a running shoe that is going to give them support rather than instability (the premise behind shape-ups and all the work out shoes) and just EXERCISE! These shoes are NO replacement for exercising. The girls in the ads and videos look better because they worked out, not because they wore the toning shoes! Its false advertising.
I don’t really have anything to say. I’m just bitter about the whole thing. Alas, with the financial success of women’s butt-toning shoes which capitalize on women’s lack of self-esteem and our culture’s sexualization of women, why wouldn’t they create similar products for young girls?
Erin Ryan from Jezebel states:
…people will buy anything that offers the faint promise of the appearance of physical fitness without the actual doing of physical work. They’ll also buy anything that promises to help parents live vicariously through their children, and what America’s parents want are hot daughters.
Breaking news from my head: Little girls should not worry about toning their thighs and butts. They have decades of adulthood to develop a fucked up enmity with their bodies; why can’t we give them their first decade of life free from the “You’re Fat, Ergo Buy This Product” cacophony.
The buy-one-give-one shoe company, TOMS shoes, is hosting its annual day of action, “A Day Without Shoes,” on Tuesday, April 5.
Can you go one day without shoes to let your neighbors, classmates, co-workers, or just one confused stranger know you care about the millions of kids around the world too poor to own shoes?
That’s great. Go barefoot. AND THEN DONATE A PAIR OF SHOES TO A LOCAL SHELTER. When your shoes get tattered, buy a new pair of TOMS.
Coverage of the Egyptian protests this week disproportionately interviewed and photographed male protestors, occasionally using the terms “Egyptian men” and “protestors” interchangeably (excellent example here). What images we did receive of women depicted them as separate from the demonstrations if not dependent on male guardianship. The paucity of images or stories about women activists excludes them from the national uprising and silences their protests.
The second-place winner at Amsterdam’s Green Fashion Awards last week, OAT’s “Virgin Collection” is the world’s first line of sneakers that, upon disposal, will biodegrade and sprout trees. The materials—some developed by OAT itself—are all easily broken down, and tree seeds packed in the lining will hopefully leave saplings where your sneakers once stood.
Vodpod videos no longer available.
For many Americans, the White House stands as a symbol of liberty and justice. But its gleaming facade hides harsh realities, from the slaves who built the home to the presidents who lived there and shaped the country’s racial history, often for the worse. In The Black History of the White House, Clarence Lusane traces the path of race relations in America by telling a very specific history — the stories of those African-Americans who built, worked at and visited the White House.
Fabrizio Costantini for The New York Times - Katricia Gray, left, of Detroit, brought sculptures to Tulani Salahu-Din, a researcher for the Smithsonian’s new National Museum of African American History and Culture, at a November event to appraise possible donations to its collection.
As the director of the National Museum of African American History and Culture, Mr. Bunch, 58, is charged with creating an institution that embodies the story of black life in America.
The pressure couldn’t be greater. To open in 2015, in a $500 million building designed to evoke the art of an ancient West African kingdom, the museum will stand at the geographic center of American civic identity, on the National Mall.